AGFs Greener Activation provides independent assessment of sponsorships and brand activations. We calculate carbon emissions and identify areas of environmental impact. We enable mitigation where possible and have preferential access to the worlds most robust carbon removals for residual emissions that can’t yet be avoided.

There are many wasteful practices in our industry that need to be tackled. We often see items sourced or manufactured then discarded after a few days, or even hours of use. Sustainable sponsorship activations reduce the use of travel, power, water and single-use plastics; and increase the use of recycled, non-toxic, cruelty free products. 

We advise brands, agencies and events how to deliver sustainable activations through responsible sourcing and collaboration with suppliers. We enable brands to reduce their carbon footprint and contribute to the circular economy by reusing, recycling and rehoming items. 

Greener Activation provides brands with the opportunity to receive certification that can be shared with customers, partners and media. We offer staff training, guidance, research and reports to help everyone make the right decisions for a sustainable future. 

Greener Activation: Reducing the environmental impact of sponsorship and brand activations through action, consultancy, training and certification.