Moderator: Sangeeta Waldron (Serendipity PR & Media Ltd)

Speakers: Luke Howell (Hope Solutions), Ed Collins (InfluenceMap), Ella McWilliam (Full Fat)

How do we distinguish between those sponsors working for the good and those who are perpetuating destructive systems such as fossil fuel exploration, extraction, and intensive animal agriculture? Some of the worst offending oil and gas companies have made it clear that they are angling to improve their image with younger generations through the music and entertainment industry. Is sport already too far gone? Can we collectively stop music from going the same way? How to avoid tarnishing your hard-earned reputation and becoming a tool of greenwashing for the old and dying destructive world order – lest it take the rest of us with it.