sam booth

Sam Booth is the Director of Sustainability for AEG Europe, a global leader in music, sport, and live entertainment. In this role, Sam is responsible for overseeing the sustainability strategies and initiatives across the business’ world-leading venues, festivals and tours, including London’s The O2 and American Express presents BST Hyde Park, as well as Berlin’s Uber Arena. A passionate advocate for a more sustainable live industry, Sam is also the Co-Chair of National Arena Association Green Group and acting representative for the NAA on LIVE Green, the music industry green association.

Prior to joining AEG in 2023, Sam gained over 10 years’ experience working across high-profile event production and sustainability projects with some of the world’s biggest brands, including Nestle, adidas, and Pernod Ricard.