ROSS PATEL

Ross is an artivist, advocate and strategist with over 15 years of experience in the music, media, and entertainment industries. They believe that culture has the power to drive meaningful change, and work to build bridges between creative expression and social responsibility.

As the LIVE Green Impact Consultant at LIVE, a trade body representing the UK's live events sector (including 4,000+ businesses and 40,000+ artists), Ross leads collaborative intersectional climate action initiatives that bring together the likes of artists, event organisers, policymakers, academics, UK Government and the United Nations.

Ross serves on the Council of the Global Artivism movement, is Co-Chair of the Global Music Advisory Board at In Place of War and is Chief Strategy Officer at UMA Entertainment Group.

As a DJ, performer and champion of queer rights, Ross integrates their advocacy for social justice into their persona, using their platform to challenge perceived binaries. They advocate for supporting and platforming marginalised groups within music and creating spaces that are intentionally curated to centre safety for all, making experiences for anyone to enjoy.

Ross's extensive industry knowledge comes from their time as co-founder and CEO of Whole Entertainment and a senior manager at Grade Management, where they worked directly with talent, building and managing their global businesses. As a former board director for the Music Managers Forum, they represented over 1,500 artist managers on matters of climate action, equity and social impact.