Food has an enormous impact on the climate and environment and event organisers can heavily influence what is sold at their event through effective planning and communication.

Festivals, political gatherings, fairs, events, amusement parks, zoos, and attractions serve millions of guests every year. Guests are out of their everyday routines and want to enjoy the moment with family and friends. It is a special occasion that is often remembered for many years. Connecting a joyful time during these days with delicious plant-based meals has the opportunity to break down barriers and change people’s mindset and habits towards a more sustainable food consumption pattern.

The Danish Center for a Plant-Based & Organic Future (an association of the Danish Vegetarian Society and the Organic Farmers & Growers Association), have published Successful Communication of Plant-Based Dishes on Menus in the Experience Industry Inspirational Catalogue

This catalogue helps to normalise organic plant-based food at festivals and attractions and is relevant for people working with food or sustainability in the experience industry (festivals/political gatherings/agricultural shows/events/concerts/amusement parks/ attractions, etc.). It is addressed to both management and restaurateurs. The catalogue provides inspiration for menu design and targeted strategies for achieving success with more sustainable food in the experience industry.

The Danish Center has also published Pros and Cons of Different Food strategies Towards a More Sustainable Food Selection.

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