Patricia Yagüe

Patricia Yagüe is the Head of Sustainability for EMEA at Live Nation, the world’s leading live entertainment company. She oversees the development and implementation of sustainability programs across Live Nation Europe, Middle East, and Africa, focussing on integrating sustainable practices across festivals, venues, and tours to achieve the goals set out by Live Nation on climate change and resource efficiency. Patricia has participated in the development of the Green Nation Touring global programme and the Green Series – a joint initiative between Live Nation Middle East and Emirates Nature-WWF, developing industry-leading guidance to help artists and venues adopt and scale sustainable touring practices.

Patricia began her professional career in the fashion, media, and entertainment industry as a Fashion Stylist for TV, Film, and Fashion Media. She collaborated with cultural institutions on projects exploring sustainability in fashion, and her interest in environmental issues led her to earn a Master of Science in Environmental Economics and Climate Change from the London School of Economics. Before joining Live Nation, she worked as carbon analyst and researcher for think-tanks and consultancy firms conducting research on climate change law and evaluating the carbon performance of public traded companies.