Clare Every

Clare Every, known as The Little London Vegan, is one of the UK’s leading voices in plant-based food and sustainable living. Through thoughtful, accessible storytelling, Clare blends genuine environmental curiosity with sharp insight into culture, ethics and everyday lifestyle choices.

Her work extends beyond food, examining how sustainability intersects with fashion, travel, beauty, and modern consumption, and guiding audiences through these themes with clarity and balance, without judgment.

Blending research with lived experience, Clare has built a highly engaged community that trusts her voice on plant-based eating, climate-conscious living, and ethical decision-making.

She is widely recognised for her ability to translate complex sustainability issues into clear, practical ideas that feel achievable rather than overwhelming.

Clare is an ambassador for Ecotricity, aligning her platform with one of the UK’s leading renewable energy providers.