AGF in the Spotlight #InTheNews
Hey there, fellow sustainability enthusiasts!
We're thrilled to share some exciting news with you all. AGF has been making waves in the press lately and we couldn't be more proud of the recognition and support we've received. So grab your favorite eco-friendly beverage and let's dive into our recent press highlights!
1. How The 1975's Carbon-Removed Gigs Could Transform the Live Sector (Music Week)
In a recent article by Music Week, the spotlight shines on AGF's groundbreaking partnership with The 1975, marking a significant milestone in the live events sector's journey towards sustainability. The article highlights the world's first carbon-removed arena events held at The O2, a result of collaboration between venue owner/operator AEG Europe, live sector sustainability consultants A Greener Future (AGF), carbon removal enterprise CUR8 and the band.
A key aspect of this initiative is the removal of 100 tonnes of residual carbon emissions generated by The 1975's concerts. AGF CEO Claire O'Neill emphasized the significance of this endeavor, stating:
"This pilot is pivotal in showcasing how multi-stakeholder engagement and carbon removal technologies can drive tangible sustainability outcomes in the live events sector."
Sam Booth, AEG Europe's director of sustainability, outlined the innovative approach employed in these carbon-neutral concerts, which encompassed assessing the carbon footprint of the entire event, including tour travel, merchandise, food and drink, and venue operations. The collaboration with CUR8 facilitated the physical removal of carbon from the atmosphere, marking a significant departure from traditional carbon offsetting practices.
Marta Krupinska, CEO & co-founder of CUR8, highlighted the importance of carbon removal technologies in achieving genuine carbon neutrality. She emphasized the diverse portfolio of carbon removal methods employed, ranging from durable afforestation to enhanced rock weathering, underscoring the need for scalable solutions to address climate challenges.
The article also delved into the broader implications of this initiative for the live events industry, including the potential influence on industry practices and decision-making processes. Claire O'Neill emphasized the transformative impact of integrating carbon removal costs into event budgets, providing incentives for sustainable choices and fostering industry-wide collaboration.
As the live events sector continues to grapple with sustainability challenges, initiatives like the carbon-removed concerts exemplify AGF's commitment to driving positive change and fostering a culture of environmental responsibility. With ongoing efforts to standardize metrics, promote collaboration, and scale up sustainability actions, AGF remains at the forefront of catalyzing transformative change in the events industry.
This groundbreaking initiative sets a precedent for future collaborations and underscores the potential of the live events sector to lead the way towards a greener, more sustainable future.
2. Green Events Innovations Conference 16: A Sell-Out Success
(Stand Out Magazine)
Stand Out Magazine celebrated the success of GEI16, our flagship conference organized in collaboration with the International Live Music Conference (ILMC).
The article provided a comprehensive overview of the conference, highlighting engaging discussions, networking opportunities and breakout sessions.
It emphasized the collaborative spirit of GEI16 and its role in driving innovation and positive change in the events industry.
Curious to know more about GEI16? Check out our summary of the conference!
3. A Greener Future for the Live Sector (Access AA)
Access AA shed light on AGF's pivotal role in spearheading sustainability within the live events sector. The article extensively covered our efforts to empower organizations globally to adopt eco-friendly practices. Key points included AGF CEO Claire O'Neill's insights on the urgent need for industry-wide transformation, emphasizing the importance of collaboration and standardized metrics.
Additionally, the article spotlighted our commitment to offering comprehensive assessments and site visits, encompassing CO2 footprint, biodiversity and social impacts and actions.
4. AGF Awards Winners Revealed at the GEI Conference in London
(Celebrity Access)
Celebrity Access showcased the prestigious International AGF Awards ceremony, held during the GEI Conference in London. The article spotlighted the remarkable achievements of events, venues and innovators recognized for their contributions to sustainability. Notable mentions included AGF's commitment to honoring excellence in eco-friendly practices and inspiring others to follow suit. Eager to learn more about the winners and their sustainability initiatives? Check out our dedicated blog post focused on The International AGF Awards!
5. Yorkshire Festival Announces First Wave of Acts (Wakefield Express)
The Wakefield Express highlighted the Yorkshire Festival's initial lineup of acts, noting AGF's certification scheme that ensures the event's commitment to sustainability. By partnering with AGF, the festival aims to promote eco-friendly practices in arts and entertainment. This collaboration underscores AGF's dedication to prioritizing environmental responsibility in events.
We're thrilled to see AGF's presence shining in these articles, emphasizing our commitment to sustainability in the events industry! As we continue to make waves in greening up the scene, be sure to stay tuned for the latest updates and insights on our blog and social media channels.
Exciting things are on the horizon!
